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Intent Data
The Pros and Cons of Buyer Intent Data for ABM
The majority of midsize and large B2B organizations have piloted or launched account-based -
Intent Data
Intent Data: Where We Started and Where We're Headed Next
A version of this article was originally published on CMSWire in April 2022 and has since been -
Intent Data
Account-Level Intent Data vs Contact-Level Intent Data
B2B intent data has become a critical tool for sales and marketing organizations to gain a -
Intent Data
Intent Use Case: Account Identification and Selection
It’s no secret that intent data has become a critical tool for B2B enterprise organizations. Why? -
Intent Data
Intent Topic and Keyword Selection: Manual vs Automatic
Whether you’re an intent data expert or new to the concept, you've probably heard of intent topics -
Intent Data
Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]
One of the main values of intent data is revealing what companies are interested in so you can -
Demand Generation
8 Best Digital Marketing Blogs of 2022
Staying up to date with the latest trends and best practices as a digital marketer is critical, and -
Intent Data
Intent Use Case Spotlight: Digital Advertising [Infographic]
2021 was a big year for digital advertising—with MAGNA forecasting global ad spend to exceed $700 -
Intent Data
Breaking Down the B2B Buyer Journey: How to Market to Each Stage
Identifying where your potential customers are in the buyer’s journey provides one of the most
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