What began as observations and discussions between experienced tech entrepreneurs, Marc Laplante and Mike Kelly, over GTM teams’ inability to effectively act on increasingly sophisticated and siloed intent data sets has today become an industry-leading source of AI powered intent data and activation solutions.

Since launching in late 2018, Intentsify has grown at a remarkable rate. Already profitable after its first full year in business (2019), the company followed its initial success by quadrupling revenue in 2020 and further tripling revenue in 2021. While other B2B tech and data startups struggled against economic headwinds in 2022, Intentsify continued its rapid scale by 62%, leading Inc. Magazine to recognize the company, ranking Intentsify as number 278 on the 2023 Inc. 5000, an annual list of the fastest-growing private companies in America.

Momentum has continued in 2023. February saw the launch of Intentsify Precision Intent Data—the first and only intent data solution using large language models (LLM) and natural language processing (NLP) to calibrate intent models precisely to customers’ unique business offerings, messaging, and use cases. The release garnered praise from customers, analysts, and media publications, including “Superior” ranking for innovation, vision, and roadmap in The Forrester Wave: B2B Intent Data Providers Q2 2023 and recognition from Business Intelligence Group (BIG) as “Sales & Marketing Tech Company of the Year.”

Who We Are at the Core


Put Customers First

Our customers trust us to help them solve complex business challenges, and we take that commitment seriously. We dive deep to understand your pain points, needs, opportunities, and we strive to deliver customized solutions that surpass your expectations every time.


Collaborate Openly

Intentsify values a culture of individual expression, diversity of opinion, and freedom of thought. As a close-knit team, we treat each other like family—knowing excellence can only be achieved as one unit. Win or lose, we do it together.


Stay Curious

We’re never done learning. We question common assumptions and know “best practices” change all the time. By constantly seeking out new information to hone and expand our skills, we keep our careers fun while continuing to master our respective crafts.


Be Bold

Because we created a completely new category of intent-driven technology, we know nothing great ever came from playing it safe. We strive to innovate, take calculated risks and inspire one another daily to reach our goals.


Act with Integrity

We operate with complete transparency and measure ourselves against the highest standards of integrity. We do the right thing even when no one is watching.

Intentsify by the Numbers 

59% Customer Base Increase
3x Year-Over-Year Growth
71% Employee Headcount Increase

Meet the Minds Behind Intentsify

Gary Noke

President and CEO

Charlie Allieri

Chief Operating Officer

Phil DiBuono

Chief Financial Officer

Allie Kelly

Chief Marketing Officer

Devon Wellbrock

Head of Sales, Americas

Ajay Subherwal

Chief Revenue Officer, EMEA & APAC

Marco Lagi

VP, Artificial Intelligence

Jenny Gustafson

VP, Customer Operations

Marissa Picca

VP, People

Our Founders

Marc Laplante

Founder, Chairman of the Board

Mike Kelly

Founder, Board Member

Eric Belcher


Ed Laplante


Board of Directors

Our Board of Directors strives to create long-term value for Intentsify's stakeholders. Members include Intentsify Co-Founders, Marc Laplante and Mike Kelly, and experts from BV Investment Partners.

Meet the Board
board of directors visual