But intent data success isn’t always as easy as “click and go.”
Like any other technology or data investment, developing a framework for how you plan to leverage intent data—before you jump into using it—can determine whether you achieve quick, robust impact or get mired in frustrating, lackluster results.
In this guide—filled with helpful diagrams, checklists, tables, expert quotes and more—you’ll learn how to begin constructing a customized framework to help maximize the impact of your intent data investments.
Specifically, this guide will help you:
Discover the benefits and drawbacks of both intent topics and keywords, and why monitoring both in concert is key to understanding which companies you should target, and with which messaging
Learn how to select both topics and keywords according to your organization’s specific buyer-journey stages and solution categories
Explore the various ways to segment accounts based on topic- and keyword-based intent signals