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What's New: Device-Level Targeting, Buying Group Insights, and Tele-Verified Lead Generation

Product Updates  |   May 30, 2024  |  by Meghan Crook Brisson

What's New: Device-Level Targeting, Buying Group Insights, and Tele-Verified Lead Generation

Check out our latest roundup of Intentsify product updates and offers. 

Device-Level Targeting and Reporting 

With the release of Intentsify Orbit, we have up leveled our targeting capability, expanding from IP address targeting to device-level targeting. For B2B marketers, this is a huge deal, because we are able to target in-market buyers wherever they are, not just at the office.

With device-level targeting for ad solutions, there are helpful reporting options within the Intentsify platform. The two new reports include:

  • Performance by Device: This report shows performance for each device type (i.e., desktop, mobile, and tablet). More importantly, users can select between impressions and clicks in the dropdown, allowing them to quickly see which device type is generating better engagement (e.g., clickthrough rates) so they can optimize campaigns accordingly. Screenshot 2024-05-30 at 12.40.39 PM
  • Mobile Delivery Breakdown: This report shows the percentage of Android impressions versus iOS impressions, allowing users to make decisions on campaign parameters that may increase inventory to an under-inventoried operating system. blog image 2

These new reports should help users understand how their campaigns are performing across different devices and make data-driven decisions about how to optimize their campaigns.

New Buying Group Insights 

This new feature provides a wealth of new insights and visualizations to help users understand the buying groups associated with their target accounts. These insights include active accounts with buying groups, total contacts for active accounts, contact coverage and distribution, contacts by job level and function, and more. 

In addition, customers can receive automated weekly reports of buying group contacts, based on the specific add-on purchased.

Signal Strength Scoring 

“Aggregate Score” has been replaced with “Signal Strength.” This enhancement, driven by direct customer feedback, includes new, more sophisticated scoring logic and significantly improves the precision and actionability of our intent data analytics. Unlike Aggregate Score, Signal Strength has a defined upper limit, making it more effective and predictable for system integrations and scoring use cases (e.g., account scoring, buying groups scoring, etc.).

Tele-Verified Lead Generation

Not all leads are created equal. While intent-activated content syndication is powerful for delivering relevant content to accounts that are more likely to buy, not all leads are sales-ready. Most leads need to be nurtured and qualified requiring time and resources that many teams don’t have. Intentsify’s new tele-verified lead offering shows you which leads are ready for immediate follow-up. With our tele-verification solutions, marketers will get leads that meet their unique requirements (e.g., budget, authority, need, and timeframe). 

Intent Feed Enhancement  

The latest enhancement to our intent data feed increases global coverage and accuracy. While this is beneficial to all customers, it has an especially large impact for customers who target accounts in the EMEA and APAC regions. This enhancement strengthens the breadth and accuracy across all third-party intent analytics including: Topics, Keywords, Buyer Research Stage, Dynamic1, and the new Signal Strength. EMEA and APAC locations are benefitting from a particularly high increase in signals (105% overall boost) and domains (54% overall boost).Screenshot 2024-05-30 at 12.37.01 PM

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