FAQs

Intentsify’s identity graph delivers more value than the world’s largest data companies combined, due to the unique collaborative nature of data collection. This extensive data ecosystem coupled with proprietary, patented AI and NLP automatically weights solution-based intent topics and calibrates custom intent models. Intentsify customers can be confident they are getting best-in-class, most accurate and intelligent intent data on the market. Additionally, Intentsify was named a Leader and ranked #1 Strength of Offering in The Forrester Wave: B2B Intent Data Providers Q1 2025, above 6sense, Bombora, and Demandbase.

Using natural language processing (NLP), Intentsify’s technology categorizes content researched across the web by topic and further identifies whether it is indicative of either early- or late-stage research activity.

Intentsify also surfaces keyword-based research, which determines whether a string of one or more words is literally present in an article.

Our technology then connects the research activities of customers’ targeted accounts to topically categorized web content and customized keywords, providing intent data on each company, including:

• Topic scores: On a range of 1 to 100, these scores provide a measurement of the current week’s content-consumption activities into specific customer-selected topics, analyzed against a historical baseline of each company’s research into those topics.
• Topic stage: The assigned buying stage for a topic that is being researched by a target account, calculated using Intentsify’s proprietary NLP engine.
• Keyword-based signal counts: These verify and complement topic-based data by tracking companies’ research relating to keywords.

Yes. We understand that there’s a learning curve when it comes to selecting and monitoring the right intent topics and keywords. And intent datas value is very much dependent on selecting the right mix of topics and keywords. For this reason, we support our customers’ topic/keyword-selection efforts in two ways:  

Intentsify’s AI allows customers to use NLP technology to scan their own websites and content files and automatically identify the best topics and keywords to monitor. These topics are unique to your business, not selected from a generic taxonomy.  

Intentsify’s Data and Campaign Management team is always on hand to help our customers throughout the topic/keyword selection process if you wish to do this manually. 

Intentsify’s intelligence and activation solutions are a global offering. However, buying group contact data and device-level (MAID) targeting are limited to U.S. customers due to EU data compliance laws and regulations.

Intentsify offers multiple data delivery options depending on a customer’s unique needs including: Access through the Intentsify app, passed directly into your CRM or MAP, shipped via a data lake, or data export. You can read Intentsify’s full point of view (POV) on data-privacy regulations, the future of cookies, and the effect on intent data here. 

Intentsify can be integrated with your CRM and MAP, including Salesforce, Hubspot, Marketo, and more. Additionally, Intentsify’s data can be funneled directly into any CDP, data lake, data warehouse, or proprietary system of record. This means never having to access another platform or interrupt your daily workflow to access and action buying signals.

Yes. Intentsify can directly ingest any of your pre-existing third-party intent subscriptions into our software to increase intent signal accuracy and strengthen the aggregate intent score.

It’s intelligence that tracks the collective research activities of specific personas within target accounts, revealing how different decision-makers engage with topics related to your solution.

Unlike account-level intelligence, Buying Group Intent goes deeper to provide persona-specific insights, including their individual and combined interest levels, and uncover hidden buying group members you might have missed. With the ability to assign multiple personas to a buying group within intent models, customers can specifically monitor the behavior, interests, and research patterns of the key decision makers at target accounts.

Intentsify aggregates signals from key personas into a holistic buying-group interest score (high, medium, or low) and provides individual topic scores for each persona.

The quickest and most efficient way to start using Intentsify’s account and persona-level intent data is through Intentsify’s lead generation and digital advertising solutions. These are managed services, and a team of intent data and B2B marketing specialists will work alongside you and your team to deploy intent-activated demand generation programs at scale.

Unlike other providers requiring complex setup, Intentsify offers turnkey media programs for rapid time-to-market. With custom intent models only taking about two days to populate, customers are able to launch intent-activated programs as fast as they can provide content and ads.

Intentsify offers intent-driven lead generation and programmatic advertising solutions:

Lead Generation: Delivers contact info (i.e., leads) from decision makers among intent-identified companies who have specifically requested to access our customers’ branded content. Includes a rigorous, multi-step lead verification process to ensure all data is valid, conforms with campaign parameters, and complies with all data privacy regulations.

Ad Solutions: Ensures your ads are only served to accounts actively researching topics, keywords, and products highly relevant to your unique business offerings. Not only does this increase your return on ad spend, but it also helps nurture target accounts through the buyer’s journey, improving engagement and conversion rates across all your efforts. Further, it offers a unique reporting structure that goes beyond clicks and impressions and provides intent insight regarding where that company is in its buyer research journey – using a variety of different intent signals.

As your content syndication and display ad programs run, the results inform the intent model, making it smarter over time. Our campaign managers will work with you to optimize targeting to ensure in-market buyers are always being served the freshest, most relevant content that accelerates their purchase journey.

Our team will help you outline the ad and content assets you need to run an effective brand to demand campaign. Our team has also published a template and hosted a how-to webinar with our marketing team on best practices.

Using separate vendors fragments your campaign data, makes it impossible to coordinate targeting and creatives across channels, increases costs, and complicates reporting. An integrated approach with a single vendor provides better insights, more accurate targeting and messaging, and streamlined campaign management.

Not necessarily. While we do offer a platform for users to log into and view data and reporting themselves, it’s not necessary to get the full benefit of working with Intentsify. Our business was developed around making it as seamless as possible for leaders and marketers to gain access to our data in the systems they already spend their time in. Additionally, Intentsify offers managed services for activating the data through lead generation and programmatic advertising campaigns.

We often hear from marketers that managing digital programs on legacy ABM platforms is a full-time job. Intentsify’s managed service model gives teams the flexibility to scale digital programs without investing more time.

Our campaign managers act as an extension of your team. They handle the day-to-day and bring deep industry and technological expertise to ensure your programs deliver superior results.

Yes, both of our programs provide detailed intent data reporting on each account from which a lead was generated (in the case of the lead generation solution) or that clicked on an ad (in the case of ad solution) for the duration of the respective program.

Content Syndication: Managed service that generates targeted leads from intent-identified in-market accounts, using one digital asset. 

Enhanced Content Syndication: Managed service that generates targeted leads from intent-identified in-market accounts that includes two tele-verified disqualifying questions. 

Tele-verified BANT: Managed service that identifies in-market accounts and then engages targeted personas via telephone conversations, qualifying prospects on Budget, Authority, Need and Timeframe criteria. 

Yes, each lead that Intentsify delivers is opt-in and has confirmed interest in learning more about your solutions after downloading your digital assets.

Each lead passes through a rigorous, 6-step process to ensure it’s valid and fits within your campaign parameters and target account list.

Unless otherwise confirmed in writing, even pacing is required through the campaign with leads being delivered weekly through the end date.

BANT stands for “Budget, Authority, Need, Timeframe” and is a framework for qualifying prospects and understanding their buying requirements. This information is used to determine if they are ready for sales engagement and how interactions should be tailored based on the responses.

Tele-verified BANT is the process of gathering details around budget, authority, need, and timing through exploratory phone conversations with a live representative.

Account Name, Point of Contact, Phone Number, and Email Address.

Intentsify’s lead generation program is priced on a cost-per-lead (CPL) model. CPL prices vary based on customer-selected targeting parameters.

Yes, Intentsify works with an ecosystem of carefully selected and monitored media companies and publishers to fulfill our customers’ lead goals. These media partners specifically target and generate leads from accounts prioritized by Intentsify’s algorithm.

Intentsify uses IP, hashed emails (HEMs) and device-level targeting (MAID-targeting) to reach your prospects in the right place, at the right time, with extreme precision. Regardless of what Google decides to do with third-party cookies, your ads will always reach the right audience.

Intentsify’s AI-powered intent data goes beyond account intelligence and can understand buying group activities. This means less wasted impressions on personas at your target accounts that aren’t influential in the purchasing process.

IP-address targeting is great for targeting companies since the domain match rate is strong and more impressions can be served. Device-targeting allows targeting for specific devices and personas. Not only does this help customers target individual personas more effectively, it greatly expands audience reach because it also allows customers to target buyers when they’re at home (via CTV, personal tablet, etc.) and on the go (via apps on their mobile phone, etc.) Device-targeting means greater reach and a more targeted approach, which is ideal for programs with brand awareness and conversion goals. Depending on industry and business size, this can potentially increase reach by as much as 5X.

Intentsify’s Ad Solution campaigns can re-target audiences based on a number of various actions, including previous ad exposure/clicks, customer website visits, form fills (i.e., accounts from which leads were generated via content syndication program), buyer research-stage advancement, and/or other conversion metrics.

Intentsify supports banners, videos, native, audio, and CTV, and even digital out-of-home (DOOH) ad formats. Boring static ads need not apply here.

Intentsify’s Ad Solution program is priced on a cost-per-mille (CPM) model. CPM prices vary based on customer-selected targeting parameters.

Effective B2B audience targeting requires more than basic firmographic data or simple account lists. Modern strategies need intent data partners that deliver comprehensive coverage of buyer signals, advanced audience segmentation capabilities, and seamless integration with digital advertising platforms. Intentsify Audiences combines intent data with AI-powered analysis to identify in-market buyers actively researching your solution.

Unlike traditional B2B data providers that rely on static lists, our dynamic audience segments can improve marketing performance and reduce customer acquisition costs by leveraging: 

• Behavioral signals 
• Content consumption patterns 
• Buyer research stage indicators 

Whether you’re running account-based marketing (ABM) campaigns, demand generation programs, or digital advertising initiatives, Intentsify’s Custom Audiences are built on the industry’s most comprehensive intent dataset, recognized by Forrester as #1 for Strength of Offering. 

All audience segments are refreshed weekly to ensure you’re always targeting buyers showing active intent signals.

Yes! Intentsify’s Raw Data solution allows you to integrate our intent signals directly into your existing tech stack and combine them with your first-party data. We can also match your first-party data by way of a clean room to facilitate more flexible onboarding and attribution.

Our audiences perform best across all digital channels, including display/programmatic advertising, social campaigns, and ABM programs—anywhere B2B efficiency, precision, and performance are paramount.

At Intentsify, we care about consumer privacy, as well as our customers’ concerns over their clients’ data privacy. These are serious issues that we never take lightly. And we work hard to anticipate changes in the industry—from emerging government regulations and social trends to evolving technologies and customer needs—so that we’re always one step ahead, providing helpful, privacy-compliant solutions.

Any personal data Intentsify captures, stores, transfers, and/or uses is fully compliant with local regulations, such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Additionally, our proprietary identity graph allows us to align an individual’s online research activities to an organization without ever leveraging any personal identifiable information (PII). For more information, visit our Privacy Policy.

Yes, Intentsify’s intent data remains 100% compliant with the GDPR, CCPA, and CAN-SPAM regulations.

We offer flexible monthly, quarterly, or annual commitments with usage-based pricing, allowing you to align audiences with your campaign needs and budget structure.

Intentsify’s software subscription allows customers to cancel their subscription up to 30 days prior to the subscription’s renewal date unless otherwise stated in the customer contract.