Feeling like your content deserves a standing ovation, but the audience is stuck in the nosebleed seats? That's where content syndication comes in. Think of it as the ultimate hype man for your content, blasting it out on relevant platforms where your ideal customers are actually hanging out. No more shouting into the void – your valuable insights will be front and center, generating leads, boosting brand awareness, and bringing the traffic back to your website.
Here are some tips for optimizing your content syndication strategy:
1. Set Clear Goals:
Before you blast your content out, determine what you want to achieve. Increasing conversion rates on your mind? Maybe it’s generating more leads from your target account lists, or even simply increasing brand awareness. Whatever your goals, this Content Syndication Guide will help you get started.
2. Know Your Buyer Personas Inside Out:
Who are you talking to? What are their challenges and interests? Understanding your target audience is crucial for creating content that resonates. Imagine having a captivating conversation with a friend, not just shouting into a void.
3. Choose Channels Where Your Audience Lives:
Don't scatter content like confetti. Research and select channels where your target audience spends their time. Industry websites, relevant social media groups, or specialized newsletters can be your bullseye.
4. Craft Content that Captivates and Informs:
Mistakes in content marketing are easy to avoid. Your content shouldn't be a dry lecture. Make it engaging, informative, and valuable to your audience. Your content should highlight what makes you stand out from the crowd, whether it’s an infographic, Whitepaper, or eBook, your content matters.
5. Optimize for Search Engines:
Be found, be chosen: Sprinkle relevant keywords and phrases throughout your content to make it easily discoverable by search engines. Not only does this boost your SEO performance, but it will also add more available intent data and produce more signals if contacts from your target accounts are stumbling across your website and downloadable content.
6. Track Your Results:
Don't just launch and pray. Monitor your content's performance on each channel. See what resonates, what flops, and what needs tweaking. Think of it as your performance dashboard, guiding you to optimize for success.
7. Data-Driven Decisions:
Let numbers be your guide. Use the insights from your tracking to make informed decisions about your content syndication strategy. Double down on what works, refine what doesn't, and experiment with new channels and formats.
8. Build Out Nurture Streams:
You have your lead, now what? Establishing a solid nurture stream that prevents duplicate, inaccurate, poor-quality data from entering your database is critical to ensure you don’t miss out on an opportunity. Launching an email campaign that gives your target audience opportunities to learn more about your solution before they have conversations with sales will undoubtedly increase lead velocity.
Pro Tip: Use intent data to select the right follow-up messages and nurture streams
By following these tips, you can ensure your content syndication efforts are laser-focused and generate the results you crave. Remember, it's not just about getting your message out there, it's about reaching the right people, with the right content, at the right time.
