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Intent Data
Supercharge Your LinkedIn Ads with Buying Signals
Paid advertising is everywhere. And for B2B marketers, there are multiple channels to choose -
Demand Generation
6 Steps To Build A Winning Demand Generation Strategy
The job of the B2B demand generation marketer isn’t easy. Like sales, we feel pressure to meet a -
Demand Generation
How Device-Level Targeting Empowers B2B Marketers to Reach the Entire Buying Group
The B2B landscape is no stranger to the concept of buying groups. Gone are the days of singular -
Demand Generation
Conquering the Committee: Engaging B2B Buying Groups with Content Syndication
Gone are the days of single-handed decision-making. Today's B2B purchases involve a complex web of -
Demand Generation
A B2B Marketer's Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations of growth. And in the -
Demand Generation
How to Synchronize Display Advertising and Content Syndication Programs
Reaching every prospect in a single, perfectly targeted channel would be a marketing nirvana. While -
Demand Generation
How Demand Gen Marketers Can Optimize Content Syndication
Feeling like your content deserves a standing ovation, but the audience is stuck in the nosebleed -
Intent Data
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
“I tried ABM but it didn’t work” is a common statement from B2B marketers. All too often -
Intent Data
Smarketing for ABM Success: 5 Steps to Achieve Sales and Marketing Alignment
Sales and marketing are critically important to the account-based go-to-market and intent data