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Demand Generation
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used -
Intent Data
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire. -
Intent Data
3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of conversation and peaked -
Intent Data
The Future of Cookies and Intent Data: Interview with Charlie Tarzian
Last week Charlie Tarzian penned a guest post for the Intentsify blog that discusses how the B2B -
Intent Data
The Future of B2B Marketing: Envisioning a World Without Cookies
Though cookies have been around since 1994, there is a good chance that like Elvis, they will be -
Intent Data
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they capture the pulse of -
Intent Data
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into 2021—a -
Intent Data
How To Use Intent Data to Identify Prospects’ Buyer Journey Stages
I was recently asked during an episode of Stop the Sales Drop video panel titled: “Rebooting How -
Intent Data
The Checklist for Launching 3rd-Party Demand Generation Campaigns
What is 3rd-Party Demand Generation? Third-party demand generation—including content
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